Compared to 2019 despite living through COVID-19
According to a recent report by TOP Data and Kindest, a startup that helps nonprofits automate fundraising seamlessly, Americans were 25% more charitable last holiday season compared to 2019. The average amount donated to charitable organizations in 2020 was just over $600. Of all the generational cohorts, Millennials were the most active donors, with 74% of them donating to causes they care about.
“Despite COVID-19 around us, we’ve seen those people financially unaffected come forward to make charitable contributions, oftentimes with higher donation amounts compared to previous years,” said David Semerad, Kindest Co-founder and CEO at Kindest. “We are encouraged by Americans charitable giving efforts, which make a difference specifically for many nonprofits who are struggling during this unprecedented time.”
The top five states that have increased their charitable contributions the most this past holiday season compared to 2019 are: