Introductory Letter from new Interim Executive Director. ……
New Interim Executive Director. My name is Jeffrey Frankel and I am so glad to be part of this great community building for the future. I thank the VVBA for entrusting me with this new role and hope that together we can continue the strength that VVBA has shown for the past 30 years.
To share a little about who I am, for the past 24 years I have served nonprofit communities across the country and internationally. I come to VVBA with expertise in program and event management, leadership development, fundraising, and executive management and administration. I grew up in greater LA and hold a BA in Psychology from University of Judaism in Bel-Air California. Since making my way to greater San Diego 5 years ago, I received my Certificate in Nonprofit Management from University of San Diego. I have travelled the country and international building my career path.
I have ability to build great teams that will continue to create engaging programs that will tie participants into the mission. I have the strong interpersonal communication skills and passion for mission-driven organizations. I hope to connect participants to be engaged. I want to assist the team in building the programming through communications and marketing that explains the benefits of engagement in VVBA.
VVBA has a strong history in this community. Just last week the VVBA was recognized as one of the premiere and longest standing community Main Street experiences by the California Main Street Alliance. Board Member David Lowen, along with his wife and the Vista Mayor Judy Ritter were on hand last Thursday as the city was presented recognition for 30 years of building our Main Street to the great destination it has become. In the coming weeks, President Don Hein, and myself will be recognized at a City Council meeting and awarded the recognition certificate from the Mayor and her team. Congratulations to VVBA, and the entire community, on this great honor. I truly look forward to participating in the tremendous honor.
So, I believe in making this world a better place, and thank each of you for doing the wonderful work you do. I hope we have the chance to meet in the not-to-distant future. I hope to be getting out in the community and meeting many of you at events or in your place of business. In the meantime, please feel free to touch base with me at the VVBA office. I look forward to serving VVBA and you in the future!
With great hope for a great relationship with you all,
Jeffrey Frankel, Executive Director Vista Village Business Association
I was under the impression that a Main Street Program required their ED to be Knowledgeable in the the 4 committee Main Street Plan. While Jeffery seams to have some experience it isn’t in administering a Main Street Program. I do wish Him, Don Hein, The entire Board and all the VVBA Members all the Best.
Tom, It has been a wonderful couple of weeks on the job. I’m meeting the lay leaders and local business owners and establishing myself in the community. While you may have a point that additional growth in CAMSA and VVBA history, I share this is forthcoming. We have Laura Cole Rowe, CAMSA leader, coming down next week to offer myself and the lay leaders of VVBA such training. We are visioning, strategic planning and dialogues have begun on what the new fresh VVBA will look like. All of this will carry the CAMSA model, while offering a new perspective to the community. VVBA has a history. We want to take the good attributes of this history and hold on to them, while refreshing the focus in a unifying way that will bring this community together and engage outliers to come see what Vista has to offer. I am happy to meet with you face to face and discuss these plans as your time allows. This is not the venue for these discussions. Thanks for your best wishes.