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Calendar >  Exclusive Negotiation For the Lease of The Avo

Exclusive Negotiation For the Lease of The Avo

By   /  January 11, 2020  /  No Comments

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Vista, CA — One of the items on the City Council on Tuesday will be the agreement for the lease of the Avo Playhouse to JCG Development.

The AVO Playhouse (AVO) is located at 303 Main Street. The historic theater was built in 1948 as a neighborhood movie house.  The AVO is a fully-equipped performance venue with a 385 seat auditorium, an elevated stage, and back stage dressing rooms with restrooms.  It  also features a concession area and restrooms in the lobby.  The City bought the theater in 1995 and  restored it to accommodate live performances.  Over the past few years the AVO has primarily served as  a rental venue for local and traveling theatrical and musical productions.

The City has been approached by several parties interested in purchasing and/or leasing the AVO Playhouse; ultimately the parties declined to move forward due to a variety of reasons.  At this time, JCG  Development (JCG) has expressed interest in reinvigorating the AVO Playhouse as a music and live  entertainment venue. 

JCG is a key partner in the new mixed-use project located at 100 Main Street, The  Rylan, and they are pursuing additional partnerships and development in Vista. Given JCL’s interest in the restoration of the AVO Playhouse and their demonstrated commitment to Vista, staff recommends the City enter into an Exclusive Negotiation Agreement (ENA) with JCG
Development. 

This will give the City and JCG the time necessary to explore the feasibility of their proposal, assess associated costs and potential lease terms. The AVO Playhouse is located in the heart of the Historic Downtown area, which is currently undergoing extensive revitalization efforts by the City and private parties. The potential enhancement of the AVO through a long-term lease and the creation of a music and live entertainment venue has the potential to create a regional attraction that will help further enhance the vitality and progress in the Historic Downtown  and support several City Council goals.

Full report HERE

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