With 18 Health Care Communicators Awards
The hospital won “Best in Show” while earning more awards than any other regional health institution at the annual awards show
Oceanside, CA (April, 2021) – Tri-City Medical Center is proud to be honored with 18 awards from the Health Care Communicators of Southern California for its community outreach and public engagement efforts. Each year, The Finest Awards recognize the best health care marketing and communications teams, but this year’s awards were especially meaningful for recognizing Tri-City Medical Center’s dedication to going above and beyond to inform and guide the community during the COVID-19 pandemic.
Tri-City Medical Center won the awards show’s top prize, “Best in Show,” for its brand identity campaign that modernized the medical center’s brand to better reflect the communities it serves. The three interlocking rings in Tri-City Medical Center’s logo are representative of the three cities which came together to form Tri-City Healthcare District. Aqua represents Carlsbad and its shallow lagoons, blue represents the deep waters of Oceanside’s harbor, and orange represents the sunny climate of Vista. By refreshing colors, fonts and guidelines, Tri-City Medical Center was able to take their visibility to a new level with refreshed collateral that more deeply resonates with its stakeholders.
“We’re committed to keeping our community informed while empowering them to proactively manage their health,” said Steve Dietlin, CEO of Tri-City Medical Center. “Our communication and outreach are crucial to the health and safety of our community. We’re proud of the tireless dedication our team shows day in and day out to delivering on our commitment and are honored that those efforts are being recognized through these awards.”
An important tool to providing timely, accurate information directly to the community is Tri-City’s Community Connections e-newsletter. Recognized with a Gold Award, the Community Connections e-newsletter showcases the quality and convenience of the services offered by the medical center while also providing health and wellness information to subscribers. However, with constant new developments and information related to the pandemic in 2020, Tri-City utilized its newsletter to share pandemic response updates, recognize front-line healthcare heroes, and spread the word about vital community resources. To sign up for Community Connections please visit www.tricitymed.org.
Tri-City’s efforts utilizing additional digital media channels were also recognized. Its social media program was honored as a Gold Award winner for how it informed and engaged the community throughout the year. Tri-City’s social media program deploys a regular cadence of content highlighting health tips for the community, recognizing hard-working staff members, sharing patient success stories and showing appreciation for community partners. The community response to Tri-City’s social media program has been great, with significant increases in followers and engagement metrics that further amplify the medical center’s digital reach.
Also earning a Gold Award was Tri-City’s community relations efforts supporting its new COASTAL Commitment initiative. Tri-City’s COASTAL Commitment, which stands for Community Outreach and Support Through Active Leadership (COASTAL), is a wide-ranging outreach initiative with nearly 60 partner organizations that formalizes the medical center and its staff’s support and leadership in community improvement programs. This initiative integrates Tri-City’s financial contributions, programmatic support, leadership involvement, volunteerism, and fundraising for community projects. Tri-City Medical Center’s COASTAL Commitment focuses on data driven initiatives that align with the findings of the Hospital Association of San Diego and Imperial Counties’ (HASDIC) Community Health Needs Assessment and includes Access to Care, Community & Social Support, Economic Security & Education, and Homelessness & Housing Instability.
In addition to the awards above Tri-City Medical Center also won Gold for Print Advertising, Outdoor Advertising, Health and Wellness Advocacy, and Employee Appreciation. Silver Award winning initiatives included Overall Campaign, Internal Communications, Multicultural Relations, Special Publications, Internal and External Video Programs, and Single Day Event. Rounding out the winning submissions were Bronze Awards in the Ad Campaign and website redesign categories.
To learning more about Tri-City Medical Center’s outreach and community engagement efforts, please visit www.tricitymed.org/community.
About Tri-City Medical Center
Tri-City Medical Center has served our community for nearly 60 years and is one of the largest employers in North San Diego County. As a full-service acute care hospital with three primary care clinics and over 500 physicians practicing in over 60 specialties, Tri-City is vital to the well-being of our community and serves as a healthcare safety net for many of our citizens. The hospital has received a Gold Seal of Approval® from the Joint Commission showcasing a commitment to safe and effective patient care for the residents of the community.
Tri-City Medical Center prides itself on being the home to leading orthopedic, spine and cardiovascular health services while also specializing in world-class women’s health, robotic surgery, cancer and emergency care. Tri-City’s Emergency Department is there for your loved ones in their time of need and is highly regarded for our heart attack and stroke treatment programs. When minutes matter Tri-City is your source for quality compassionate care close to home. The hospital operates the largest Level III Neonatal Intensive Care Unit (NICU) in North County. Tri-City partners with nearly 60 local non-profit and community organizations as part of our COASTAL Commitment initiative. Together we are helping tackle some of our communities’ pressing health and social needs.
For more information about Tri-City Medical Center and Tri-City Healthcare District, please visit tricitymed.org.